When I was in the city at the beginning of last week, I took the opportunity to go shopping in one of the supermarkets there. When Moroccans call a store a supermarket, or a "supermarché," as they are called in French, Moroccans are often referring to a store which would be too small to be considered a supermarket in the U.S.
As I've mentioned in previous blog entries, when I'm here in my town, I buy food at hanoots (which is the Darija, or Moroccan Arabic, word for a grocery store of sorts, and which often is a stall carved out of the front of a building with a counter at its front). Typically a hanoot is so small that you just walk up to the counter. You don't walk into the hanoot, because there's no doorway, there's just the counter. In that case, you ask the person (almost invariably a man, at least down here in rural southern Morocco) for what you want, and he brings it to the counter for you. Sometimes a hanoot is large enough that you can walk inside and peruse items on the shelves and bring them to the counter yourself. However, given that I live in a town of less than ten thousand people, not a city, there are items which I can't get when I go shopping at the hanoots here in my town.
So, when I go to the nearest city, which has a population of tens of thousands, I usually visit a supermarché and buy items there which I can't get in my town. A supermarché here in Morocco is often about twice the size of what we would usually call a corner store in the U.S. Sometimes in the supermarché I can buy things which I can't buy in my town; other times in supermarchés, there are more varieties of items than I can buy from hanoots in my town. For example, last week at a supermarché there in the city, I bought some applesauce, which I can't buy in my town. Given how much Moroccans sweeten their food and drink, unsurprisingly I found the applesauce to be too sweet for my liking. However, it was still nice to have it. Much more often, at either of the two supermarchés there in that city, I buy peanut butter, which I also can't get here in my town. There's one brand of peanut butter which has entire peanut halves mixed throughout the peanut butter. There's another brand which manufactures both creamy peanut butter and crunchy peanut butter, both of which are just like peanut butter you can buy in the U.S.
In some cities, such as El Jadida and Rabat, there are slightly larger supermarchés, perhaps four times the size of a corner store in the U.S., which consequently have more variety, and which belong to a chain. When I visited one of them for the first time in El Jadida, I was amazed (coming from the perspective of living in rural Morocco) at the variety of yogurt available in that supermarché. I noted to my friend and fellow PCV Ben that one side of part of one aisle, a part of the aisle which probably ran for 25 to 30 feet, stocked an unbroken stretch of yogurt. I can, and do, buy yogurt in my town, but not from such a wide variety.
Moving beyond supermarchés of these aforementioned sizes here in Morocco, there are stores here in Morocco which citizens of the U.S. indeed would consider supermarkets. In large cities, including Fes and Marrakech (each of which has a population of about 1 million people), one can visit these large supermarkets. Again, sometimes one can buy things at these large supermarkets which one can't buy in a rural town, or, someone has more choices amongst varieties of items than one can buy in a rural town.
Frankly, though, I don't find myself feeling any strong need or desire to visit and shop at these largest supermarkets here in Morocco. Even when I go to the small supermarchés in a city here in southern Morocco, I'm not buying things which I need--I'm buying products which give me a little taste of home, which are nice to have, but which I don't have to have. I'm thankful to have such supermarchés fairly close to my town, but I realize that they're a luxury, not a necessity.
Thus one can try to be conscious of the distinction between necessary sustenance, and food and drink which are simply nice to have. And that in buying certain food, which is not essential, but which is nice to have, one is buying things which one can buy because one has enough money to buy it. Thus one can see certain purchases as reflecting one's wealth.
However, one can also choose to notice a disparity in wealth as reflected in changes in location within a country. One can choose to be conscious of a disparity in wealth while shopping in urban Morocco as opposed to when shopping in rural Morocco. One can see this disparity in multiple ways.
Partly this disparity is reflected in how one gets to one of these large supermarkets in urban Morocco as compared with how one gets to a hanoot in rural Morocco. Most people shopping at the large supermarkets in urban Morocco drive there, though one can also take a bus or a taxi to some of these large supermarkets. I think that relatively few people walk to these large supermarkets in urban Morocco. By contrast, virtually all rural Moroccans will walk to a hanoot to shop. Indeed, the vast majority of people living here in my town don't own cars.
One also can witness a disparity in shopping between urban Morocco and rural Morocco in the denominations of bills customers use. It's far less likely to be problematic for a customer to pay a grocery bill with a 200 dirham note in a large supermarket in urban Morocco than it is to be difficult at a hanoot in rural Morocco. Although a 200 dirham note is equivalent to about 25 dollars in the U.S., if you want to buy a week's worth of groceries with a 200 dirham note at a hanoot in rural Morocco, as another PCV put it, it's like trying to use a 100 dollar bill in the U.S. Since smaller amounts of currency are flowing in and out of stores in rural Morocco, it's consequently harder to get change for a large bill.
Thus even when doing something as mundane and simple as grocery shopping, we have the opportunity to practice being conscious. To notice what is going on around us, and how we fit into it, and what our part in it is.
As I've mentioned in previous blog entries, when I'm here in my town, I buy food at hanoots (which is the Darija, or Moroccan Arabic, word for a grocery store of sorts, and which often is a stall carved out of the front of a building with a counter at its front). Typically a hanoot is so small that you just walk up to the counter. You don't walk into the hanoot, because there's no doorway, there's just the counter. In that case, you ask the person (almost invariably a man, at least down here in rural southern Morocco) for what you want, and he brings it to the counter for you. Sometimes a hanoot is large enough that you can walk inside and peruse items on the shelves and bring them to the counter yourself. However, given that I live in a town of less than ten thousand people, not a city, there are items which I can't get when I go shopping at the hanoots here in my town.
So, when I go to the nearest city, which has a population of tens of thousands, I usually visit a supermarché and buy items there which I can't get in my town. A supermarché here in Morocco is often about twice the size of what we would usually call a corner store in the U.S. Sometimes in the supermarché I can buy things which I can't buy in my town; other times in supermarchés, there are more varieties of items than I can buy from hanoots in my town. For example, last week at a supermarché there in the city, I bought some applesauce, which I can't buy in my town. Given how much Moroccans sweeten their food and drink, unsurprisingly I found the applesauce to be too sweet for my liking. However, it was still nice to have it. Much more often, at either of the two supermarchés there in that city, I buy peanut butter, which I also can't get here in my town. There's one brand of peanut butter which has entire peanut halves mixed throughout the peanut butter. There's another brand which manufactures both creamy peanut butter and crunchy peanut butter, both of which are just like peanut butter you can buy in the U.S.
In some cities, such as El Jadida and Rabat, there are slightly larger supermarchés, perhaps four times the size of a corner store in the U.S., which consequently have more variety, and which belong to a chain. When I visited one of them for the first time in El Jadida, I was amazed (coming from the perspective of living in rural Morocco) at the variety of yogurt available in that supermarché. I noted to my friend and fellow PCV Ben that one side of part of one aisle, a part of the aisle which probably ran for 25 to 30 feet, stocked an unbroken stretch of yogurt. I can, and do, buy yogurt in my town, but not from such a wide variety.
Moving beyond supermarchés of these aforementioned sizes here in Morocco, there are stores here in Morocco which citizens of the U.S. indeed would consider supermarkets. In large cities, including Fes and Marrakech (each of which has a population of about 1 million people), one can visit these large supermarkets. Again, sometimes one can buy things at these large supermarkets which one can't buy in a rural town, or, someone has more choices amongst varieties of items than one can buy in a rural town.
Frankly, though, I don't find myself feeling any strong need or desire to visit and shop at these largest supermarkets here in Morocco. Even when I go to the small supermarchés in a city here in southern Morocco, I'm not buying things which I need--I'm buying products which give me a little taste of home, which are nice to have, but which I don't have to have. I'm thankful to have such supermarchés fairly close to my town, but I realize that they're a luxury, not a necessity.
Thus one can try to be conscious of the distinction between necessary sustenance, and food and drink which are simply nice to have. And that in buying certain food, which is not essential, but which is nice to have, one is buying things which one can buy because one has enough money to buy it. Thus one can see certain purchases as reflecting one's wealth.
However, one can also choose to notice a disparity in wealth as reflected in changes in location within a country. One can choose to be conscious of a disparity in wealth while shopping in urban Morocco as opposed to when shopping in rural Morocco. One can see this disparity in multiple ways.
Partly this disparity is reflected in how one gets to one of these large supermarkets in urban Morocco as compared with how one gets to a hanoot in rural Morocco. Most people shopping at the large supermarkets in urban Morocco drive there, though one can also take a bus or a taxi to some of these large supermarkets. I think that relatively few people walk to these large supermarkets in urban Morocco. By contrast, virtually all rural Moroccans will walk to a hanoot to shop. Indeed, the vast majority of people living here in my town don't own cars.
One also can witness a disparity in shopping between urban Morocco and rural Morocco in the denominations of bills customers use. It's far less likely to be problematic for a customer to pay a grocery bill with a 200 dirham note in a large supermarket in urban Morocco than it is to be difficult at a hanoot in rural Morocco. Although a 200 dirham note is equivalent to about 25 dollars in the U.S., if you want to buy a week's worth of groceries with a 200 dirham note at a hanoot in rural Morocco, as another PCV put it, it's like trying to use a 100 dollar bill in the U.S. Since smaller amounts of currency are flowing in and out of stores in rural Morocco, it's consequently harder to get change for a large bill.
Thus even when doing something as mundane and simple as grocery shopping, we have the opportunity to practice being conscious. To notice what is going on around us, and how we fit into it, and what our part in it is.
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